|My husband and I were thrilled when we|
found a Starbucks in Cusco, Peru
Thursday, September 19, 2013
Why Starbucks Is So Successful
By Kristy McCaffrey
This statement is, of course, redundant—people love coffee and Starbucks does it right. I’m certain I can’t give any insight that many of you don’t already know. But a recent conversation with my husband made me realize the deep, abiding relationship my family has with this establishment.
One afternoon he decided to pull out the calculator and estimate how much money we spend annually at Starbucks. It came out to a whopping $9,000. I nervously laughed and rolled my eyes. Surely he was overstating. Ironically, I don’t even like coffee. I never have. But I do love a daily cup of their chai tea latte. That doesn’t even cost that much. And my husband has reduced his intake to plain, regular coffee, easily paid for with pocket change. But our daily pilgrimages have rubbed off on our two teenage daughters. So, his estimate of spending $25 a day might not be so far off. The girls love big frappucinos along with a sandwich or those cute protein trays. He seems to think I can’t say no to them. But consider that during these times life is calm and wonderful between a mom and two teenage daughters, a rare occurrence to be savored and certainly not slapped with a pricetag.
But $9,000? I don’t go to Starbucks every day. In fact, I strictly adhere to a rule of not going to Starbucks more than once a day when I do patronize. I’m very proud of myself for that practice, although I’ll admit it has more to do with calorie intake than cost. So I think his estimate could be downgraded to, say, $7,000. However, that’s a lot of money. We sure could take a nice vacation with it. But isn’t that what going to Starbucks is all about? A little mini-break in the middle (or morning) of your day. It’s delicious, it’s fun, it’s relaxing.
I really must blame my husband. His love of technology caused him to enthusiastically put the Starbucks gift card app on my smartphone. All I have to do is whip it out and like magic my order is paid for. It’s just too easy.